How it works
Before you post — check your rules
IMPORTANT: If you're active duty, a reservist, a sworn officer, a federal agent, or a contractor:
- Most branches and departments have rules about using your uniform, your gear, or your job to promote a company.
- Some have rules about accepting anything free from a vendor.
- Those rules are yours to know, not ours. We can't advise you on them.
By applying, you're telling us you checked and you're clear. If your policy says no, please don't apply — we'd rather lose a post than get you counseled, flagged, or worse. If you're not sure, ask your ethics counselor, PIO, or supervisor first.
Don't wear anything that identifies your specific agency or unit. Cover the patch, cover the badge, cover the nametape. Generic kit only. This protects you and it keeps us from implying that your department endorses us. They don't.
What we're looking for
- You already do the thing. We are not asking you to try something new for a $55 part.
- Real gear, real skill, good camera work.
- You own a duty holster, or you're getting one. The Wrap mounts to the holster chassis — if you don't have a compatible holster, the Wrap won't do anything for you.
What we won't accept
- Anything that looks unsafe or that broke a law to film.
- Poor muzzle discipline or unsafe firearm handling. Instant no.
- Political content, anything hateful, anything targeting a group.
- Content that implies your agency, unit, or department is involved.
- Any claim that ARO gear saves lives, treats injuries, or is medical equipment. The Wrap is a mounting platform. It holds things. Don't say it does more than that.
- Anything that isn't yours, or that includes people who didn't agree to be filmed.
When you post, say it's incentivized
The FTC requires it. Put #gifted or #ad in the caption — visible, not buried under thirty other tags, not hidden behind "more." Do this even before we've shipped, because you're posting to earn something.
#AROFieldProgram is how we find you. It is not a disclosure — it doesn't tell anyone you got something free, so it doesn't count on its own. Use both.
Leave the post up for 90 days. Don't delete it and don't quietly edit the disclosure out after we've shipped. If either happens inside 90 days, we can ask for the Wrap back or bill you for it. After 90 days it's yours to do whatever you want with.
What we get
When you post and tag us, you're giving us permission to reuse that content — organic posts, our website, and paid ads — along with your handle and how you appear in it. You keep ownership of your content. We just get to use it. You can ask us to stop using it going forward at any time by emailing contact@aroproducts.com; we'll pull it from anything still running.
The fine print
- 18+
- One Wrap per person.
- We decide who gets accepted, and we don't have to explain why.
- This isn't a contest or a sweepstakes. There's no drawing, no entry fee, no prize. It's a rewards program with published criteria.
- You do what you do at your own risk. We aren't telling you to attempt anything.
- We can change or end this program whenever. This is a risk for us and a new thing; we reserve the right to end the program at any point.
- Not affiliated with, sponsored by, or endorsed by Instagram or Meta.